I‘m so happy to be sharing this post with you, and let me tell you why really quick: last week, while I was working out at the gym, a girl came up to me and asked me, “You are a blogger right? I follow you on Instagram!” And you know what, she literally made my day! She told me that she likes my Instagram feed and enjoys reading my blog. And girls, there’s nothing more incredible and encouraging than hearing that the things you’re doing, putting your heart and passion into them, are appreciated by others. In the end, this blog and my work have a purpose, to inspire women and to give resources that make you feel pretty, powerful, confident, and of course, enjoy life to the fullest. The Fashion Statement is here for you, for all the women that want to look their best and become unstoppable no matter what they do or their age. I love sharing topics that as a woman, mother, wife, we love an enjoy.
The girl that I mentioned before, told me that she had just started a blog. She mentioned that sometimes she struggles to find blog topics to write about and that sometimes she feels a lack of inspiration. So for that reason, I decided to create a full blog post sharing my experience when generating content. When I started, I felt just exactly like her, sometimes lost, or not having any clue how to put together my weekly content.
But before starting to talk about my source of writing inspiration, I would like to start from the beginning. This means that you should ask yourself the following questions first,
Who am I writing to? what is my niche? who is my audience? Because girl, there’s nothing more frustrating than spending time writing, shooting, posting and doing all of the hard work that implies a blog post, if you don’t have clear those questions.
You should define your specific target first (sex: male, female or both, range age, demographics, interests ) and you will see that after benchmarking these, you have done a big step. It doesn’t make sense to write about video games or pets or recipes while your blog is about travel and your audience consists of people who always trying to find or get inspired by new places to spend a great getaway or vacation. You need to generate content and blog topics that resonate and connects with your audience. Once you have defined to whom you’re sending the content to, then you can start planning your editorial calendar and TA-DA! Start working!
If you are wondering where to find writing inspiration and stuff to write about, I have some tips that work for me:
1. First of all, take a moment to analyze your blog and the categories and subcategories you have on it and write it down in separate columns. Here, you will make a list under every category using keywords or topics about all the things that come to your mind when looking at each category and that fit your audience perfectly. This is only the first step, then, you will have to deeply develop blog topics and clear ideas about your posts.
2. Look for important dates and trendy topics. You need to do your homework in order to deliver attractive content to your readers. Google and research about celebrations, trendy topics, and inclusive popular hashtags, because those are helpful to know what people are talking about. If you are a mother you can create content during May around mothers’ day, for example. Develop a beautiful post on what becoming a mother means to you or ideas to keep your kids entertained without squeezing your budget, etcetera. Or how about sharing your favorite Rosé options during #nationalwineday. Or share stylish outfit ideas to celebrate the 4th of July.
3. Buy magazines, check your favorite bloggers (thanks for reading me! lol), use Pinterest: Even though almost everything is digital nowadays, I love reading magazines. I have tons of them that are always part of my library. If you are a fashion blogger, for example, you can find amazing ideas and also they are a great resource to be updated with trends. You can also check your favorite and motivational blogs, the ones that inspire you. I’m not saying to go and copy them, no! But it’s totally ok to get ideas and share them in your own style and voice. Pinterest is one of the most amazing tools for bloggers, so if you are not an active user of it, you should! You would be surprised about all of the great ideas and content you can find there.
4. Open your eyes and look around you: wherever I go I find inspiration for my own style, which leads to great tips and experiences to share with my readers and followers. So next time you visit a museum, a county fair, a park, picnic, etcetera, document it and talk about your experience: positive or negative. That will be helpful for your readers to know your point of view or opinion about certain places or activities. You can also review a good book or recommend your favorites.
5. Use your skills or your expertise as an asset. A blog is a great platform to take advantage of the things you’re good at and share them with the digital world. Share tutorials or the best ways to solve problems, or things that make life easier…Think outside the box and let your imagination flow.
Remember that your readers are the most valuable thing because they are who support your blog, so it’s very important to build and cultivate a strong connection with them.
Thank you so much for reading!